star bene a scuola

The Star Bene a Scuola project is an by the City of Milan in support of schools with limited resources,
attended also by children from from multicultural contexts and families with economic and linguistic difficulties.
We were asked to a logo that could attract both children’s attention, and that it was versatile to be applied in different areas of the project.
So I designed a mascot with a square shape and dark blue color, inspired by school tools (such as notebooks and whiteboards), symbol of stability and reliability.
I then declined the mascot in various colors, each representative of a different sector of the initiative,
to make the visual identity dynamic, inclusive and easily recognizable.